What Is Maserati Fuoriserie?
Inside the Trident's Bespoke Program

Home > Blog > Maserati Life > What Is Maserati Fuoriserie? Inside the Trident’s Bespoke Program

Maserati of Fort Lauderdale
August 17, 2026

Share this post:

Quick Takeaways

Fuoriserie is Maserati’s factory personalization program, not a dealer add-on.
The name translates roughly as “outside the series.”
Two levels: a curated catalogue, and Bespoke for true one-offs.
The catalogue is organized into two collections — Corse and Futura.
Only Bespoke produces a car Maserati will not repeat.
Commissions are built at Officine Fuoriserie in Modena, opened March 2025.

What is Maserati Fuoriserie?

Fuoriserie translates roughly as “outside the series.” In Italian coachbuilding it describes a car built outside standard production — the historic term for exactly this kind of work. That’s the whole idea in one word. The engineering stays Maserati. The character becomes yours.

The distinction that matters most: “one-of-one” describes Bespoke specifically. Worth knowing which you’re commissioning before you begin rather than after.

Beyond the Configurator

Most luxury carmakers offer a configurator. You pick from a list, and so does everyone else buying that model. The Maserati Fuoriserie program is a different proposition. It’s a factory personalization service, and at its upper level it produces cars the factory will never build again.

Here’s how it actually works, what the two levels mean, and what to know before you start.

Two Levels of Personalization

LEVEL ONE

Curated by Maserati

The catalogue level. Thousands of possible combinations across paint, liveries, calipers, wheels, and interiors—organized into two collections so your choices work together.

Guided by Maserati’s designers

Level Two

Bespoke

The tailor-made level. Cars built to content specifically requested by the customer, including genuine one-of-one commissions that Maserati does not reproduce.

Truly one-of-one

The Corse and Futura Collections

Within the curated level, Maserati offers two creative directions. They exist to give the process focus — with thousands of possible combinations, a starting point keeps the result coherent rather than scattered.

If neither direction fits what you have in mind, that’s precisely what Bespoke exists for.

Looking Back

Corse

Inspired by Maserati’s heritage on the racetrack
Colors and liveries drawn from the racing archive
Colorful brake calipers and sporting detail
For lovers of timeless style and gentleman drivers

Looking Forward

Futura

Built on material and chromatic experimentation
Materials borrowed from design and sportswear
Supported by technological innovation
For futurists drawn to the most avant-garde options

The collections are inspiration rather than restriction. You can lean fully into one or use it as a foundation and personalize from there.

When Bespoke Is the Right Answer

The curated level gives you thousands of combinations. Bespoke removes the catalogue entirely.

At this tier you’re not selecting from options — you’re briefing a design team. The conversation starts with what you want the car to be, and the specification is built backward from there.

The practical difference: Maserati does not reproduce a Bespoke car. That’s the tier where “one-of-one” is literal rather than descriptive.

	Curated by Maserati	Bespoke
Starting point	A catalogue of curated combinations	Your brief, not a menu
Direction	Corse or Futura collection	No catalogue constraint
Result	Highly personal, not unique	A genuine one-of-one
Repeatable	Yes—another owner could specify the same car	No—Maserati does not build it again
Lead time	Longer than stock, shorter than Bespoke	The longest of the two—plan around it
Best for	Owners who want a distinctive car without starting from a blank page	Owners with a specific vision that no option list covers

What You Can Personalize

The depth is where the program earns its name. Personalization reaches across nearly every surface you see and touch.

The goal is harmony rather than accumulation. When you’re ready, you can explore the full Fuoriserie configurator with one of our specialists.

Exterior Color & Finish

Shades, liveries, and surface treatments that set the tone of the entire car.

Wheels & Calipers

Wheel designs and caliper colors that sharpen stance and personality.

Leather & Materials

The hides, trims, and surfaces that define how the cabin feels every time you get in.

Stitching & Contrast

Thread colors, contrast piping, and embroidery that bring individual character.

Trim Inlays & Accents

The materials framing the cabin, from technical finishes to warmer textures.

Personal Detailing

The touches that make the car read as intentional rather than optioned.

Available options vary by model. A designer works alongside you so each decision supports the others.

Where Fuoriserie Cars Are Built

On 26 March 2025, Maserati opened Officine Fuoriserie inside its historic plant on Viale Ciro Menotti in Modena.

It’s a space built specifically for the brand’s most refined customization work, with a new painting line at its center.

That matters for one reason: Fuoriserie has a factory behind it, not just a longer options list.

How A Commission Works

A commission takes longer than choosing from new Maserati inventory, because the car is being made rather than selected. Talk to us early about timing so the schedule works around you.

Start With the Vision

Some clients arrive with a complete picture. Others start with one color they love. Both are workable starting points.

Choose the Model and the Level

We match the vision to the right Maserati and determine whether the curated level or Bespoke is the appropriate route.

Refine Layer by Layer

Exterior, wheels, cabin, materials, detailing. You see how the pieces work together before anything is finalized.

Place the Order

Once the design is locked, we handle the ordering and keep you updated as the car is built.

Take Delivery

A finished Maserati carrying your decisions in every detail.

What To Settle Before You Start

Which level you actually want. If your goal is a car nobody can replicate, that’s Bespoke specifically. The curated level produces a deeply personal car, but not a unique one.

Timing. If there’s a date you’re working toward, say so at the first conversation rather than the last.

Restraint. The most striking Fuoriserie cars usually aren’t the ones using the most options. Coherence reads as expensive; accumulation reads as busy.

Frequently Asked Questions (FAQs)

What does "Fuoriserie" mean?

It translates roughly as “outside the series”—the Italian coachbuilding term for a car built outside standard production.

What are the two levels of Fuoriserie?

A curated catalogue level, organized into the Corse and Futura collections, and Bespoke—the tailor-made tier where cars are built to specifically requested content, including one-of-one commissions.

What is the difference between Corse and Futura?

Corse draws on Maserati’s racing heritage, with archive-inspired colors, liveries, and colorful calipers. Futura looks forward, built on material and chromatic experimentation with finishes borrowed from contemporary design.

Is a Fuoriserie Maserati really one-of-one?

At the Bespoke level, yes—those cars are created as unique commissions. The curated level produces a highly personalized car, but not a unique one. It is worth confirming which level your build falls under.

Which Maserati models can be personalized?

Fuoriserie is available across the current range, though specific options vary by model. The painting line at Officine Fuoriserie is equipped to finish every model Maserati currently builds.

Where are Fuoriserie cars built?

At Officine Fuoriserie Maserati, inside the historic plant on Viale Ciro Menotti in Modena, which opened in March 2025 with a dedicated painting line.

How much does Fuoriserie cost?

Cost depends entirely on the model, the level, and the specification, so it is quoted per commission rather than published as a price list. We can give you a realistic figure once we understand the direction you want.

How long does a Fuoriserie commission take?

Longer than buying from inventory, since the car is built to order. Lead times vary by model and specification—raise any date you are working toward at the first conversation.

Maserati Fuoriserie FAQ