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Maserati meets Hiroshi Fujiwara, the soul of Fragment Design
Fragment is a streetwear subculture project founded by the arbiter of cool: Hiroshi Fujiwara. Since the early ’90s, Fujiwara has been sharing his designs with the world, collaborating with the most renowned global maisons
In his continuous research as a cultural disrupter, the global godfather of streetwear and multi-faceted creator has joined us for a collaboration that brings together Hiroshi Fujiwara’s unparalleled sensibility of contemporary street culture and the audacious spirit of an Italian car icon that has just heralded a new era.
Hiroshi Fujiwara and the Maserati design team, together, deconstruct the essence of Maserati, and in the process, reconstruct a new reality.
A Japanese concept that perfectly brings together Fujiwara’s rebellious style and Maserati’s audacious spirit. We are original. We have no fear of being different. We are nonconformist, relentlessly driven to challenge the status quo. We are devoted to innovation and creativity.
The first chapter of our joint vision:
Operanera and Operabianca Special Edition cars
Fragment Design’s unique design philosophy is now revealed in the Operanera and Operabianca Special Edition cars. Embodying the innovative and creative souls of both Hiroshi Fujiwara and Maserati, they are more than just cars. They are symbols of the deconstruction of convention, a re-birth of hope, and are unmistakable statements of intent.