Maserati of Fort Lauderdale is An Award-Winning Maserati Dealer Again!
Across the U.S., Ferrari Maserati Alfa Romeo of Fort Lauderdale is best reviewed by Maserati Shoppers.
Fort Lauderdale, FL – February 2, 2021 – Maserati of Fort Lauderdale is awarded a 2021 Dealer of the Year Award by DealerRater, a leading car dealer review and reputation management platform and a company of Cars.com Inc. (NYSE: CARS). Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing, and overall experience in their reviews. See the full list of winners U.S. and Canada. Maserati of Fort Lauderdale is honored to recognized as the National Maserati Dealer of the Year and Florida Maserati Dealer of the Year by DealerRater.
Ferrari Maserati Alfa Romeo of Fort Lauderdale was also awarded a 2021 Consumer Satisfaction Award by DealerRater. Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews. See the full list of winners U.S. and Canada.
“More than one million car shoppers wrote a review on DealerRater.com in 2020, recognizing those dealerships that strived for an outstanding customer experience, and Ferrari Maserati Alfa Romeo of Fort Lauderdale stood out among peers in the U.S.,” said DealerRater General Manager Jamie Oldershaw. “In today’s stay-at-home economy it is critical for dealerships to deliver customer experiences that meet shifting shopper expectations and Ferrari Maserati Alfa Romeo of Fort Lauderdale provided superior customer service in 2020.”
Top-Reviewed Dealers Prioritized Digital-First Services and Covid-19 Safety Protocols
Features such as online and video chat, at-home delivery, and virtual walkarounds were significant drivers of positive reviews. Forty-eight percent of winning dealers were badged on Cars.com and DealerRater.com for Home Delivery and Virtual Appointment.1 The Dealer of the Year Awards indicate the value car shoppers place on dealers’ adaptability to pandemic realities. Dealers who implemented Covid-19 health and safety protocols, such as masks, social distancing, and sanitization, received more positive reviews at a rate of nearly 30 to 1.2
Strong Dealer Engagement and Review Response Rate Critical for Success
The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchase online. A shared habit of recognized dealers is the review response rate, with 80% of award-winning dealers responding to customers at double the average response rate.1 Dealers that go above and beyond traditionally respond within 24 hours. Additionally, about 75% of winners provide their staff with Employee Profile Pages on DealerRater, which allows car shoppers to ask questions and connect with individual salespeople at a dealership before ever stepping on the lot.1
DealerRater Dealer of the Year Award Methodology
The DealerRater Dealer of the Year Awards are presented annually to the top U.S. and Canadian car dealers with 25 or more reviews based on categories such as customer service, quality of work, friendliness, pricing, and overall experience, key drivers of repeat and referral business. The scoring algorithm considers the dealership’s average DealerRater star rating as well as the total number of reviews written about the dealership during the 2020 calendar year.
1 DealerRater Internal Data, January 2021
2 DealerRater Internal Data, October 2020
DealerRater, a Cars.com company, is a leading car dealer review and reputation management platform that empowers dealerships to efficiently grow their brands by accelerating, automating, and amplifying positive review generation across digital channels. By offering a product suite that allows qualified dealerships to manage their digital presence and build and maintain their online reputation, DealerRater helps dealers drive new customer connections every day, achieve higher SEO rankings, and, ultimately, generate higher-quality leads that close, faster.
Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.
About Maserati of Fort Lauderdale
Much more than just another luxury auto dealership, Maserati of Fort Lauderdale is a premier destination for those who love to drive. For over 100 years, the Maserati name has represented the best of automobile style, design, and engineering. Today, Maserati of Fort Lauderdale is proud to bring the brand’s unparalleled excellence and innovation to South Florida drivers.
Boasting the largest inventory of luxury vehicles in the South Florida area, the dealership offers a fabulous collection of the latest models, all carefully chosen to meet the needs and desires of a diverse clientele.
The current lineup includes favorites such as the Quattroporte, the definition of the ultimate grand-touring sedan; the Levante, the first SUV ever built by Maserati; the Ghibli, a supreme combination of style, power, sports handling, and comfort. Customers who buy or lease a vehicle from the dealership become members of the Experience More+ program, which offers additional benefits, conveniences, and other perks to enhance their car ownership.
In addition to its exceptional selection of vehicles, Maserati of Fort Lauderdale is renowned for its customer service. The dealership’s entire team, from executives and sales professionals to finance staff and auto technicians, are passionately dedicated to ensuring that each customer receives a high quality, personalized experience. The dealership’s attention to detail, commitment to excellence, and dedication to service have earned it multiple Consumer Satisfaction and Dealer of the Year Awards from reputable industry giants such as DealerRater, CarGurus, and CarFax.
A division of the Experience Auto Group, Maserati of Fort Lauderdale opened its brand-new flagship store in late 2019. The state-of-the-art facility features 32,000 square feet of showroom space, a climate-controlled service area, and a luxurious customer lounge and café.
John Vogel, Director of Marketing
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